Recently, the “2026 China Brand Value Evaluation Information Release” event, hosted by the China Brand Building Promotion Association and the Xinhua News Agency Brand Work Office, and organized by *China Brand* magazine, was held in Deqing, Zhejiang Province. Sinotruk (CNHTC) performed exceptionally well, ranking first in the automotive and parts industry. On the same day, the “Top 100 Chinese Brands in Global Competitiveness” list was unveiled in Hong Kong, with CNHTC ranking 75th, once again demonstrating the global influence of Chinese commercial vehicle brands.
From “Made in China” to “Intelligent Manufacturing in China,” from “Chinese Products” to “Chinese Brands,” the global commercial vehicle landscape is undergoing profound restructuring, and national brands are forging ahead amidst challenges. As the “cradle of China’s heavy-duty truck industry,” CNHTC has always adhered to the principles of brand as its soul, quality as its backbone, and responsibility as its core, continuously cultivating its brand. In this process, CNHTC has reshaped the “Yellow River” brand, establishing the “Shandeka” brand as a leader in high-end Chinese heavy-duty trucks, and deepening the “Howo” brand image as a national heavy-duty truck brand, forging a path of brand building that combines depth and warmth. The continued growth of the Sinotruk brand is a vivid microcosm of the leap from “Made in China” to “Chinese Brands.”
The “Top 100 Chinese Brands in Global Competitiveness” list focuses on overseas expansion capabilities, innovation, and global competitiveness. In recent years, relying on the national strategy for manufacturing to go global, the Sinotruk brand has proactively shouldered the responsibility of a state-owned enterprise to help Chinese commercial vehicles go global and cultivate the global market. The Sinotruk brand has continuously improved its global industrial layout, building a global business operation system covering R&D adaptation, export marketing, overseas channels, and after-sales support, with business covering more than 150 countries and regions worldwide. With its outstanding product strength and service capabilities, Sinotruk heavy-duty trucks have maintained the number one export position among Chinese commercial vehicle brands for 21 consecutive years, becoming a symbolic name card for Chinese trucks on the world stage. The global competitiveness of the Sinotruk brand is gaining increasing recognition in the international market.
From the first heavy-duty truck rolling off the banks of the Yellow River to a globally recognized symbol of “Made in China,” the Sinotruk brand’s journey has always been intertwined with the nation’s destiny and resonated with the times. In the future, Sinotruk will continue to uphold its original aspirations and mission, continuously strengthen brand building and international layout, and set a new industry benchmark for the high-quality development of state-owned manufacturing enterprises and the international competitiveness of national brands.
