Embracing the new era with creativity, forging new glories through hard work. As long lines of heavy trucks wind their way across the globe, construction machinery supports mega-projects, agricultural equipment paints a picture of rural revitalization, and surging power resonates with the magnificent symphony of “Made in China”… In this vibrant scene, countless Shandong Heavy Industry’s technical experts, market pioneers, and production supporters have left their mark on the journey of China’s equipment manufacturing industry’s leap towards high-end development, their footsteps echoing and their busy figures echoing.
Let us focus on these Shandong Heavy Industry model workers, learn from their advanced example, strive to be advanced, and become advanced ourselves. With our daring spirit, down-to-earth work ethic, and unwavering perseverance, let us jointly create a new chapter of high-quality development.
Zhang Qingqing, Jinan Light Truck Sales Department, China National Heavy Duty Truck Group
“The market doesn’t believe in tears, only in sweat and hard work.”
Heading to dealerships before dawn is a typical day for Zhang Qingqing, who has been deeply rooted in the front lines of marketing for fourteen years.
As a “pioneer” in the Sinotruk light truck market, he deeply understands that “understanding needs is key to winning the market.” Bringing detailed sales plans and segmented market research data, he analyzes the pain points in the express delivery sector for dealers, recommends suitable products, and even leads teams to go deep into transfer centers to meet drivers face-to-face, providing services that truly resonate with customers.
Faced with industry changes, he breaks through with digitalization, building a marketing matrix of “live streaming + short videos + social media,” using a customer management platform for precise service, and optimizing resource allocation through regional operational models. In channel construction, he promotes dynamic management, deploys power upgrades, and customizes solutions for green channel transportation, livestock transportation, and other fields, ensuring his market share remains at the top.
From fields to logistics parks, over nine thousand customer visits in two years bear witness to his dedication. With an unwavering determination to win every single order, Zhang Qingqing achieved a double leap in sales and market share amidst an industry downturn. Now, she is striving towards an integrated strategy encompassing “vehicle sales + aftermarket + finance,” aiming to write a new chapter of regional marketing success.
Sun Mingfeng, Sinotruk Weichai Power New Energy Research Institute
“Building Glory Through Hard Work, Expanding the Frontier Through Resilience”
In the wave of Sinotruk Weichai’s transformation into a new energy vehicle company, Sun Mingfeng, with innovation as his pen, has become a “vanguard” in tackling technological challenges, painting a brilliant picture of success in the new energy sector.
He focused on “Party building leading technological breakthroughs,” leading the upgrade of the entire series of core electronic control products, achieving a technological leap from second to third generation. He also spearheaded the development of the first lithium iron phosphate battery BMS system, filling a technological gap within the group.
To promote the implementation of new energy mining trucks, he led his team to work in the mining area, spending hundreds of days on-site and conducting over a hundred specialized research projects to overcome control technology challenges, ensuring the products’ stable market position. He also willingly served as a mentor, training over 20 key electronic control personnel and building a highly innovative pioneering team.
From the smoke-filled R&D post to the dusty front lines of the mine, Sun Mingfeng, with his belief of “never slacking off, always at the forefront, and always striving for first place,” embodies the spirit of a model worker in the new energy vehicle sector, injecting powerful momentum into Weichai’s intelligent manufacturing’s advancement towards high-end markets.
Zhu Yonghu, Zhongtong Bus Overseas Marketing Company
“There is no turning back when venturing overseas; the distant horizon is the road to victory.”
For 25 years, Zhu Yonghu has been rooted in overseas markets, leading Zhongtong Bus to break through in global competition with the tenacity of a pioneer and the vision of a leader.
He accurately grasps market trends, innovates marketing strategies, and secures milestone orders one after another: from a record-breaking order for buses exported from China to Kyrgyzstan, to a new energy bus order that opens a new chapter in green travel in Chile, and then to making the Middle East market the company’s first billion-dollar regional market—every step demonstrates the strength of “Made in China.”
He is not only a driver of performance growth but also the core of team cohesion. Adhering to the philosophy of “One family, one heart, working together, and we will succeed,” he cultivates talent, building a professional and efficient overseas team, making the passion for hard work the driving force for breakthroughs.
From opening doors to overseas markets to leading industry growth, Zhu Yonghu has exemplified the dedication of a model worker through 25 years of perseverance. He will continue to lead his team in pursuing global dreams, writing a new chapter for Chinese bus brands on the world stage.
A solid legal defense.
Zhang Liming, Southeast Asia Region, Weichai Lovol Heavy Industry Overseas Marketing Company
“Use me in the first battle, and victory is assured!”
For twelve years, Zhang Liming has been deeply rooted in the Southeast Asian market, consistently prioritizing market orientation and performance to drive the dual improvement of the company’s brand and sales.
Faced with fierce competition in multiple international markets, he led his team to overcome challenges such as technical adaptation and local certification, enabling Chinese agricultural equipment to enter the Indonesian government procurement system in bulk for the first time. Focusing on the mining sector, he customized multiple equipment models, achieving a “zero breakthrough” in mining trucks in the Philippine nickel ore market, significantly improving the Lovol brand’s industry ranking.
He practices the work philosophy that “leading a team is leading combat effectiveness,” creating the “Liming Work Method” to cultivate key personnel; he constructed a “four-dimensional brand promotion matrix,” showcasing the brand at international exhibitions and significantly enhancing brand awareness.
From market expansion to team development, from achieving outstanding results to building a brand, Zhang Liming, with the responsibility of “success doesn’t have to be mine, but success will definitely include me,” is writing a new chapter for Chinese intelligent manufacturing in a foreign land, striving towards becoming the “No. 1 brand in the Southeast Asian market.”
