Cross-cultural dance, cross-mountain and sea win-win, Shandong heavy industry brand localization further

With the deepening of Shandong Heavy Industry Group’s overseas brand matrix promotion, the brand matrix of Shandong Heavy Industry Group highlights corporate humanistic care and product temperature in cross-cultural interaction, and further wins the trust and respect of global customers.

exhibition in Kazakhstan. Weichai agricultural machinery, engines, accessories and other products were unveiled, and leaders of Kazakhstan’s Ministry of Industry visited the exhibition. The “hot pot hut” with China characteristics attracted people’s attention, and the identification of genuine and imitation products was ingenious, and the cultural charm and brand charm were deeply integrated.

NAMPO Harvest Day South Africa International Harvest Day is one of the largest and most professional agricultural machinery exhibitions in the southern hemisphere. Weichai Leiwo Heavy Industry presented a number of star products such as loaders and excavators, optimized and upgraded the product configuration according to the local special environment and working conditions, and even the Transformers exploded, showing the scientific and technological charm of China’s hard-core industry.

Ecuador is a football power in Latin America. For many years, Shantui shares used football as a bridge, which made the brand collide with the local culture and sparked a spark of friendship. Shantui’s figure was in the same frequency as football passion, Shantui’s quality and the stadium adhered to resonance, and the brand’s hard power took root in applause.

In Queensland, Australia, China Heavy Duty Truck’s high-end brand image is deeply rooted in the hearts of the people. By sponsoring the golf activities of the local truck industry association, all the funds are donated to the local community, which further deepens the connection between the brand and the local culture and adds new color to the brand temperature.

Royal Welsh Show, the Royal Welsh Exhibition, is the largest agricultural exhibition in Wales, England. Weichai Leiwo Smart Agriculture P4000 made its debut, and customers from all over Europe lamented the comfort and adaptability of the product after the on-site test ride, completely subverting their understanding of agricultural machinery in China.